Assumption mapping helps teams expose hidden risks. Plot assumptions on a certainty vs. risk matrix. Identify which assumptions need validation before...

User stories capture features from the user's perspective. They follow this format: "As a [type of user], I want [goal] so that [benefit]." This ensur...

Simulate a functional system by having a hidden person (the "wizard") control the responses. The user interacts with the interface, believing it's rea...

A user interview guide helps you conduct consistent, thorough interviews. It's a structured, flexible document with questions and prompts to uncover u...

User scenarios narrate service interactions in specific contexts. They explain the envisioned experience through relevant user stories.

Explore design across scales, from atoms to global systems. Inspired by the Eames film "Powers of Ten," zoom in and out to reveal systemic implication...

Wind Tunneling stress-tests strategic options against various future scenarios. Like testing an aircraft in a wind tunnel, this exercise identifies vu...

Structured scripts are key to good interviews. This 90-minute exercise helps create interview guides that balance structure and flexibility. Develop p...

Test prototypes with real users. Learn what works and what doesn't. Focus on learning, not validation. Discover insights, don't prove assumptions.

Experience Principles are guidelines defining the user experience's intended character. They act as a north star, guiding design decisions throughout ...

Use a RACI matrix to clarify roles and responsibilities. It identifies who is Responsible, Accountable, Consulted, and Informed for key activities or ...

You have a draft manifesto. Now, make it powerful. Manifesto Refinement transforms initial statements into memorable, actionable, and distinctive prin...

Map every service interaction across channels and journey stages to get a bird's eye view of your service ecosystem. Use a matrix to spot gaps, overla...

Before you build, map your content. Content type mapping identifies each content type, its attributes, relationships, and purpose. Unplanned content m...

A Playback session lets participants present their work, insights, and takeaways from an activity or workshop. It builds alignment and shared understa...

Good principles get better with iteration. This 60-minute exercise uses feedback from testing to refine wording and improve clarity. The goal is princ...

Journey mapping visualizes a person's process to achieve a goal. It's a holistic view of interactions with an organization, service, or product over t...

Lean UX favors rapid experimentation over documentation. Teams build hypotheses about user behavior, test them fast, and iterate based on feedback. It...