Content Strategy

Content Audit Workshop

This workshop combines design thinking, prototyping, and user feedback in a short timeframe. Teams will generate, test, and refine solutions using proven methods to maximize learning and minimize risk. It's intense, but worth it.

Facilitation Script
Duration
4 days
Group Size
6-12
Category
Content Strategy
Format
In-person

  • Master structured design processes.

  • Practice collaborative ideation.

  • Learn to validate assumptions via user testing.

  • Develop cross-functional collaboration skills.

  • Create testable prototypes.

Teams will leave with:

  • Organized content structure

  • Clear content strategy and governance

  • Improved findability and user navigation

9:00am-9:15am
BREAK 15 min
Introductions
9:15am-9:30am
BREAK 15 min
Icebreaker
9:30am-10:15am
18F 45 min
18F - Content Audit

Part of LUMA collection. -- A listing and analysis of all the content on an existing website (including pages, files, ...

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10:15am-11:00am
Strategy 45 min
Content Performance Analysis

Let data show you which content works instead of guessing based on opinions. Content performance analysis measures how c...

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11:00am-11:15am
BREAK 15 min
Morning Coffee Break
11:15am-11:45am
Research 30 min
Pain Point And Opportunity Identification

Every customer journey contains moments of friction and moments of opportunity. Pain Point and Opportunity Identificatio...

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11:45am-12:15pm
Strategy 30 min
Impact & Effort Matrix
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12:15pm-12:45pm
IDEO 30 min
IDEO - Create A Roadmap

Strategic planning method to create a visual timeline and plan for implementing your solution over time.Part of LUMA col...

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12:45pm-1:00pm
BREAK 15 min
Next Steps/Daily Checkout

Unlock Full Agenda & Timing

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Large paper (A1 or flip chart paper)

  • Sticky notes (multiple colors)

  • Sharpie markers (black, blue, red)

  • Fine-tip markers

  • Pens and pencils

  • Dot stickers

  • Masking tape

  • Timer or stopwatch

  • Workshop templates and worksheets

  • Industry examples and case studies

  • Laptops/tablets

  • WiFi access

  • Camera

  • Projector/screen

  • Power strips

  • Printed materials (backup)

  • Large wall space

  • Moveable tables

  • Comfortable seating

  • Natural or artificial lighting

  • Quiet environment

  • Temperature control

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

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