IDEO

IDEO - Brainstorm

Brainstorms, from the LUMA collection, help tap into collective knowledge and creativity. The aim is a high volume of ideas, prioritizing openness and creativity over immediate practicality.

Duration
1 hour
Group Size
4-8
Category
IDEO
Difficulty
Easy
Energy
Medium

Objectives

The goal is to generate many ideas through group collaboration. Focus on quantity and creative thought to find innovative solutions from varied viewpoints.

Outcomes


  • A wide array of brainstorm ideas.

  • Enhanced divergent thinking.

  • A foundation for further concept development.

Step-by-Step Instructions


  1. Prepare the space. Provide pens and Post-its. Set up a large paper sheet or whiteboard to collect ideas.

  2. Set the foundation. Review Brainstorm rules. Ensure everyone understands the guidelines.

  3. Launch the session. Pose a clear question or prompt. Start generating ideas immediately.

  4. Generate ideas. Each person describes their idea while placing the Post-it on the wall. Focus on quantity.

  5. Maintain momentum. Keep energy positive and high. Encourage wild, creative thinking.

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Facilitator Tips

This exercise is most effective with diverse perspectives. Consider using follow-up methods to organize and prioritize ideas. Keep the energy and enthusiasm high throughout.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Pens

  • Post-its

  • Large paper sheet or whiteboard

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Resources & Templates

Brainstorming - IDEO Design Thinking
IDEO brainstorming resources and methodology.
Field Guide to Human-Centered Design (PDF)
IDEO comprehensive field guide with 57 design methods.
IDEO.org Design Tools
IDEO.org tools for human-centered design.

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