Manifestos/Principles

Values Mapping

Teams often say they value "innovation" and "collaboration." But what do those words really mean? Values mapping makes the abstract concrete. Map out what each value looks like in practice. Identify value conflicts. Determine which values drive decisions versus sounding good in the mission statement. Team dysfunction often hides in the gap between stated and lived values.

Duration
2 hours
Group Size
5-12
Category
Manifestos/Principles
Difficulty
Easy

  • Surface your team's actual values, not aspirational ones.

  • Identify conflicts between competing values (e.g., speed vs. quality).

  • Create shared definitions, so everyone agrees what "customer-first" means.

  • Reveal gaps between espoused values and actual behavior.


  • Explicit team values with concrete behavioral examples.

  • Identified conflicts between competing values.

  • Shared vocabulary for discussing what matters and why.

The aspiration trap: Teams often list aspirational values instead of real ones. "We value transparency"—do you, though? Push for evidence. When did you last share bad news proactively? If they can't provide examples, it's aspiration, not reality. Both matter, but don't confuse them.

Handling conflict: Values mapping often surfaces disagreements people have been avoiding. Someone might think speed is everything, while someone else believes quality is non-negotiable. This conflict is the point, not a problem. Name it. Don't resolve it immediately—just make it visible.

Leadership presence: If leaders participate, others might self-censor. If leaders don't participate, they miss crucial insight. I usually have leaders share their values first, then explicitly give permission for disagreement. Watch for people looking at the leader before speaking.

The 'should' problem: People will write what they think they should value. Ask: Where do you actually spend your time? What gets rewarded here? What gets punished? Behavior reveals values more than intentions do.

  1. Individual Value Generation (15 minutes)


Everyone writes 5-7 values the team or organization holds, or should hold. One value per sticky note. Don't overthink it. If "speed" matters, write it down. If "work-life balance" matters, write that too. No filtering or judgment.

  1. Share and Cluster (20 minutes)


Go around the room. Each person reads their values and places them on the wall. Group similar values together. You'll often find "customer focus," "user-first," and "customer obsession" in the same cluster. Name each cluster.

  1. Define What It Looks Like (25 minutes)


For each major value cluster, answer: What does this look like when we're living it? What does it look like when we're not? Be specific. "Innovation" might mean "we ship experiments weekly" or "we have monthly hackathons." These are different.

  1. Map Tensions (20 minutes)


Draw lines between values that sometimes conflict: speed and quality, innovation and stability, autonomy and alignment. Discuss: When these values conflict, which one wins? How do you decide? These tensions reveal your actual priorities.

  1. Identify Gaps (10 minutes)


Look at your map. What values did the group claim but can't show evidence for? What behaviors don't match any stated value? The gaps between aspiration and reality are where the real work begins.

Unlock Step-by-Step Instructions

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Sticky notes (at least 30 per person)

  • Markers for everyone

  • Large wall space or whiteboard

  • Dot stickers for voting (optional, for prioritization)

  • Camera to capture the final map

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

Discussion

Loading comments...