IDEO

IDEO - Photojournal

Photos are a powerful way to understand someone's life, especially when they're the photographer. This exercise, part of the LUMA collection, helps reveal context and empower personal storytelling.

Duration
2 mins
Group Size
4-8
Category
IDEO
Difficulty
Easy
Understand daily life context. Empower participant storytelling. Capture community dynamics. Visualize user journey.
Photojournal documentation. Visual research record. Rich contextual data.
Provide clear, challenge-related prompts. Disposable cameras can help if participants lack access. Crucially, ask about what they didn't photograph and why.
A Photojournal offers a visual glimpse into a person's life, empowering them to share their story. It goes beyond interviews to reveal context, relationships, community dynamics, and how they interact with products or services.

Here's how to run it:

  1. This method requires a few days, so plan ahead. The goal is to capture everyday moments.

  2. Provide participants with a camera (if needed) and a clear prompt. For a financial service, you might ask them to photograph people who influence their financial decisions. Or, ask them to photograph something...

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

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  • Camera (smartphone, Polaroid, or disposable camera)

Unlock Materials Required

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  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

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