Research

Job Statement Framing

Job Statement Framing ensures precise language in Jobs To Be Done. This 75-minute exercise crafts clear job statements. These capture customer intent, guiding innovation without prescribing solutions.

Duration
1.3 hours
Group Size
8-12
Category
Research
Difficulty
Easy
Participants will identify 5-8 customer jobs. They'll frame jobs using a consistent structure (verb + object + context). Participants test job statements for solution-neutrality and prioritize jobs by importance and satisfaction.
The team delivers well-framed job statements in JTBD format. They gain clear articulation of customer jobs. The result is a solid foundation for solution design.
Enforce a consistent 'verb + object + context' structure. Ruthlessly eliminate solution language. It's harder than it looks!

  1. Job Identification (20 min): What jobs are customers trying to do? Gather initial ideas. 2. Statement Crafting (30 min): Write structured job statements using the template. Refine for clarity. 3. Testing (15 min): Verify solution-neutrality using the checklist. Revise as needed. 4. Prioritization (10 min): Rank jobs by importance and current customer satisfaction.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Job statement template- Customer data- Testing checklist

Unlock Materials Required

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  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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