Luma

LUMA - Fly-On-The-Wall Observation

Observing beats asking sometimes. Watch without interfering to see what people *actually* do, not what they *say* they do. Blend in. Watch natural behavior. This gives you authentic insights you can't get any other way.

Duration
4 hours
Group Size
15-25
Category
Luma
Difficulty
Easy
Participants will:

  • Observe natural behavior.

  • Notice real actions.

  • Study real environments.

  • Identify workflows and patterns.

  • Avoid disrupting activities.

  • Gather authentic insights.

Participants gain:

  • Improved observation skills for unobtrusive research.

  • Actionable insights from observing natural behavior.

  • Rich qualitative field data.


  • Blend into the environment.

  • Maintain objectivity; avoid assumptions.

  • Observe from various perspectives to gain a comprehensive view.

  • Refrain from interfering with the observed activities, even if it's tempting to 'help'.


  1. Choose your focus.

  2. Plan the observation session.

  3. Decide who and what to watch specifically.

  4. Select observation location(s).

  5. Obtain necessary permissions.

  6. Prepare note-taking method.

  7. Observe quietly and unobtrusively.

  8. Record detailed observations.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Camera.

  • Notebook.

  • Permission forms (if needed).

  • Observation template (optional).

  • Multiple vantage points.

Unlock Materials Required

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