Service Design Tools

Dynamic Personas

Evolve your personas to anticipate user behavior. Identify key design interventions that guide users toward desired future states. This exercise helps you move beyond static personas.

Duration
2.5 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Participants will:

  • Focus on how user behavior might evolve.

  • Identify opportunities to support user transitions.

  • Ideate on desired futures for users.

  • Develop solutions that target behavior evolution.

  • Ground hypotheses in research about behaviors.

  • Design interventions that influence user trajectory.

  • Consider long-term user development.

You'll get:

  • Dynamic personas that adapt to changing behaviors.

  • Context-sensitive user profiles.

  • A more nuanced understanding of your users.

It's easy to fall into the trap of designing for ideal behavior. Ground your work in solid research about actual behavior patterns. Engage extreme users—they can provide invaluable boundary insights. Test your hypotheses early and often with real users. Focus on key transition moments and triggers.

  1. Analyze current user behavior in a specific area.

  2. Identify possible end-states the behavior could evolve into.

  3. Map the trajectory from the current state to the desired state.

  4. Consider factors that influence behavior evolution.

  5. Identify potential barriers and enablers.

  6. Research behavior change patterns in the domain.

  7. Engage with extreme users for insights.

  8. Map opportunities for design intervention.

  9. Design touchpoints that support the transition.

  10. Test hypotheses with real users.

  11. Iterate based on feedback and observation.

  12. Create an implementation roadmap.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Behavior research materials.

  • Persona development templates.

  • Journey mapping materials.

  • Behavior change frameworks.

  • User interview guides.

  • Digital documentation tools.

  • Timeline visualization materials.

  • Testing and validation materials.

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

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