Episode 3: Guerrilla Research

Stop wasting months building the wrong thing to avoid 15 minutes of user research. Bill introduces the Guerrilla Research Sprint—a deliberately simple method that saves product teams from the most expensive excuse in development. Learn how to get directional insights in a single focused question, why two user conversations beat weeks of internal debates, and exactly how one startup achieved 30% higher conversion rates with just 30 minutes of asking users.


This episode includes the playbook, power moves, and the "Assumption Buster" technique that prevents you from building features nobody wants.


www.workshopr.io/guerrilla