Testing

A/B Testing Workshop

This workshop accelerates design work using proven methodologies. Teams quickly move from defining problems to testing solutions. We use structured design thinking to focus efforts and get results.

Duration
4 days
Group Size
6-12
Category
Testing
Format
In-person

Objectives


  • Apply rapid design methods to complex problems.

  • Generate and test multiple solutions quickly.

  • Learn user-centered design thinking.

  • Develop skills in rapid prototyping and user validation.

  • Create roadmaps for implementation.

Outcomes


  • Validated designs from user testing.

  • Documented usability findings and clear recommendations.

  • Prioritized improvements based on solid evidence.

Step-by-Step Instructions

Step 1: Introduction (5 minutes)

Welcome participants and explain the purpose of the activity. Set expectations for timing and participation.

Step 2: Main Activity (15 minutes)

Guide the group through the core exercise, providing clear instructions at each stage.

Step 3: Debrief (10 minutes)

Facilitate a discussion about key learnings and how to apply them.

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Agenda

9:00am-9:10am
BREAK 10 min
Welcome & Introductions

Facilitator introduction and agenda overview

9:10am-9:20am
Exercise 10 min
Bad UX Confessions

Share frustrating UX experiences to build empathy and sharpen critical evaluation skills.

9:20am-9:50am
Service Design Tools 30 min
Hypothesis Generation

A systematic approach to creating testable assumptions about user behavior, needs, and service solutions that can be val...

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9:50am-10:20am
Ideation/Creativity 30 min
Crazy 8s

Rapid ideation through time constraints and structured sketching. Generate eight distinct solution ideas in eight minute...

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10:20am-10:50am
Design 30 min
A/B Test Design Studio

The **A/B Test Design Studio** is a structured Design Execution exercise designed to facilitate rapid design and visual ...

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10:50am-11:05am
BREAK 15 min
Morning Coffee Break

Refreshments and informal networking

11:05am-11:35am
Service Design Tools 30 min
Success Metrics

Definition of measurable indicators that will demonstrate whether a service is achieving its intended goals and deliveri...

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11:35am-12:05pm
Strategy 30 min
Impact & Effort Matrix
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12:05pm-12:35pm
IDEO 30 min
IDEO - Create A Roadmap

Strategic planning method to create a visual timeline and plan for implementing your solution over time.Part of LUMA col...

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12:35pm-12:45pm
BREAK 10 min
Daily Wrap-up

Key takeaways, reflections and next steps

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Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Large format paper (A1 or flip chart paper).

  • Sticky notes (multiple colors).

  • Sharpie markers (black, blue, red).

  • Fine-tip markers for detailed work.

  • Pens and pencils for note-taking.

  • Dot stickers for voting exercises.

  • Masking tape for wall mounting.

  • Timer or stopwatch.

  • Workshop-specific templates and worksheets.

  • Relevant industry examples and case studies.

  • Laptops/tablets for digital work.

  • WiFi access.

  • Digital camera.

  • Presentation projector/screen.

  • Power strips and extension cords.

  • Backup printed materials.

  • Large wall space.

  • Moveable tables.

  • Comfortable seating.

  • Adequate lighting.

  • Quiet environment.

  • Temperature control.

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Resources & Templates

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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