Creative

Logo Redesign

This is a fast-paced creative challenge. Participants redesign famous logos with opposite personality traits. This activates visual thinking skills. It also builds confidence in sharing ideas without judgment. Teams will have stronger relationships. They'll also be more ready for upcoming work.

Duration
10 mins
Group Size
4-20
Category
Creative
Energy
Medium
• Activate creative problem-solving • Practice rapid ideation • Explore brand personality concepts • Generate energy through time pressure
Expect increased team cohesion and connection. Participants will have higher energy and engagement. They will gain a deeper mutual understanding. This activity sets the stage for productive collaboration.
Industry swap: Adapt the core activity to focus on different sectors. This provides a fresh perspective. It may resonate better with specific groups. Modify the prompts to reflect industry-specific examples.
Provide personality examples to spark ideas. Encourage participants to share wild ideas. Keep the time pressure on to maintain energy. Sometimes, people struggle with the 'opposite' concept; be ready to re-explain.

  1. Introduction (1 min): Explain the challenge. Redesign famous logos with opposite personalities (e.g., Apple from minimalist to maximalist). 2. Individual Work (3 min): Participants prepare their contributions. 3. Sharing Round (5 min): Each person shares their redesigned logo with the group. 4. Wrap-up (2 min): Discuss common themes and insights.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

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  • Paper (blank sheets or notebooks for brainstorming)

  • Markers or pens

  • For remote sessions: Video conferencing platform with breakout rooms

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

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