18F

18F - Visual Preference Testing

Style Tiles help you get feedback on a solution's visual direction. It's a great way to validate designs with real users.

Duration
1.5 hours
Group Size
20-50
Category
18F
Difficulty
Easy
Energy
Medium

Objectives

The goal is to align branding with how users perceive the brand's look and feel.

Outcomes

You'll get visual preference data, understand aesthetic preferences, and inform visual design direction.

Step-by-Step Instructions


  1. Create several Style Tile iterations showing potential visual design directions.

  2. Interview participants to get their reactions:

Ask objective questions.
 Align questions with branding guidelines.

  • Allow open-ended feedback when possible.


  1. Compare research results with branding guidelines.

  2. Share results with the product team and decide on a design direction.

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Facilitator Tips

For government projects: This method likely has no PRA implications, as it involves direct observation and non-standardized conversation.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Design variations

  • Survey tools

  • Statistical analysis software

  • Presentation materials

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Resources & Templates

How to Do Preference Testing in UX - Looppanel
Looppanel guide on conducting preference testing in UX.
Preference Testing Guide - User Interviews
Comprehensive guide to preference testing and desirability studies for UX research.
Preference Testing Guide - UserTesting
Complete guide to preference testing from UserTesting.
Testing Visual Design Guide - Nielsen Norman Group
NN/g comprehensive guide to testing visual design.
What is Preference Testing? 5 Steps - Maze
Step-by-step guide to preference testing from Maze.

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