Service Design Tools

Stakeholders Map

Create a visual map of everyone with a stake in your project. See relationships, power dynamics, and communication needs across your ecosystem. This helps you engage the right people in the right way.

Duration
2 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Energy
Medium

Objectives

Participants will: Identify all relevant stakeholders. Understand stakeholder relationships and influences. Prioritize engagement efforts. Plan communication strategies. Identify advocates and blockers. Map power dynamics. Ensure inclusive design. Detect gaps and opportunities.

Outcomes

A stakeholder map visualizing the landscape. A foundation for effective engagement.

Step-by-Step Instructions


  1. Brainstorm all possible stakeholders. Don't be afraid to think big. 2. Categorize stakeholders: Internal vs. External, Primary vs. Secondary, Direct vs. Indirect influence. 3. Create a visual map showing positions and relationships. 4. Size circles by influence level. Larger circles mean more influence. 5. Position stakeholders by interest level, closer to the center if highly interested. 6. Add stakeholder details: Needs and goals, Concerns and objections, Communication preferences. 7. Map information flows and decision processes. 8. Identify conflicts, synergies, and dependencies. 9. Prioritize engagement strategies based on the map. 10. Plan ongoing stakeholder management. This isn't a one-time activity.

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Facilitator Tips

Cast a wide net initially, then prioritize strategically. Include both supporters and potential detractors. Map both formal and informal power structures. Update the map regularly as the project evolves. Be sensitive to organizational politics. Don't forget indirect stakeholders (e.g., maintenance, support staff). Use the map for ongoing communication planning. Consider stakeholders affected by unintended consequences.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Large paper or digital whiteboard

  • Sticky notes in different colors

  • Markers in various colors

  • Stakeholder analysis template

  • Influence/interest matrix

  • Relationship mapping materials

  • Digital collaboration tools for remote work

  • Camera for documentation

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Resources & Templates

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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