Research
Experience Map
Experience maps provide a holistic view of the user's world. They go beyond journey maps to capture the full experience ecosystem, including environmental and emotional context. This helps you see the bigger picture of your user's life.
Duration
1.3 hours
Group Size
4-8
Category
Research
Difficulty
Easy
Participants will capture the user's complete experience context. They will understand the emotional journey and identify external factors. The exercise helps discover opportunities beyond direct touchpoints.
- A completed experience map.
- A visual representation of the full user experience.
- Identified areas for improvement.
Experience maps are broader than journey maps. They include environmental context, not just product interactions. Capture the experience even when the user isn't using your product. Base the map on real research (interviews, observations, diary studies). Unlike journey maps, this is less about specific touchpoints and more about the overall lived experience. The emotional curve should show realistic ups and downs, not just negatives. This often reveals opportunities outside your current product scope. Consider external factors like time of day, stress levels, and competing priorities. It can inform service design, product positioning, and feature prioritization. This is best for understanding the total context of the user's life or work. Don't be afraid if the emotional journey seems complex; that's often where the best insights lie.
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