IDEO

IDEO - Build Partnerships

Bringing a concept to market often requires help. This exercise focuses on building the partnerships you'll need.

Duration
1 hour
Group Size
4-8
Category
IDEO
Difficulty
Easy
Energy
Medium

Objectives

Participants will identify partnership needs, leverage existing networks, set partnership parameters, and build strategic relationships.

Outcomes

A developed partnership strategy, identified collaboration opportunities, and strategic partnerships.

Step-by-Step Instructions

As you move into implementation, you might need various partners. Identify the types of partners needed and start building those relationships. Here's how:

  1. Gather your design team, key stakeholders, and potential partners. Ideally, these people worked on your roadmap, funding strategy, and revenue model.

  2. Brainstorm your primary partnership needs. Do you need press access or funding? Determine your key needs.

  3. Brainstorm who you already know and who you can reach out to in your network.

  4. Set parameters around what you need from partners. Decide when you'll need each partner, what you can reasonably ask of them, and set deadlines.

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Facilitator Tips

Start building relationships early, before you need them. Be clear about what you can offer partners in return. It's easy to overestimate your network, so be realistic about who can truly help.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Pens

  • Post-its

  • Paper

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Resources & Templates

Design Kit - IDEO Human-Centered Design Methods
IDEO Design Kit platform for human-centered design methods.

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Discussion

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