IDEO

IDEO - Brainstorm Rules

This exercise, inspired by the LUMA collection and IDEO.org, focuses on generating numerous ideas through collaboration and embracing unconventional solutions. It's about quantity and building on each other's thoughts.

Duration
5 mins
Group Size
4-8
Category
IDEO
Difficulty
Easy
Energy
Medium

Objectives

Define guidelines for successful brainstorming. Foster collaboration and maximize idea generation. Create a safe and productive environment for team ideation.

Outcomes


  • Shared understanding of brainstorming rules.

  • A productive ideation culture.

  • More effective brainstorming sessions.

Step-by-Step Instructions

These rules help guide effective brainstorming:

  1. Defer judgment: Encourage everyone to share and build on ideas.

  2. Encourage wild ideas: Think beyond constraints for creative leaps.

  3. Build on ideas: Use "and" instead of "but" to maintain a positive tone.

  4. Stay focused: Keep the discussion targeted and avoid tangents.

  5. One conversation: Ensure full attention and facilitate idea building.

  6. Be visual: Use Post-its and drawings, no artistic skill needed.

  7. Go for quantity: Aim for 100 ideas in 60 minutes.

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Facilitator Tips

Review these rules before each session. Keep them visible. Assign a facilitator to gently enforce them. Sometimes, sticking to 'one conversation' is tough, but worth it.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Printed Brainstorm Rules

Unlock Materials Required

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Resources & Templates

Brainstorm 8 Rules PDF - IxDF
Interaction Design Foundation brainstorm rules PDF.
Brainstorm Rules - Design Kit
Official Design Kit method page for brainstorm rules.
IDEO.org Design Tools
IDEO.org tools for human-centered design.

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