This is a silent brainstorming exercise. Participants build on each other's ideas in structured rounds. Six people generate three ideas in five minutes, then pass their sheet to a neighbor. This structured iteration yields 108 ideas in 30 minutes.
The goals are to generate many ideas through silent iteration, give quieter team members a voice, systematically build on ideas, and foster collaborative ideation without groupthink.
Completed 6-3-5 brainwriting exercise.
Systematic idea generation process.
A diverse set of ideas.
Silence is critical for this exercise. It benefits introverts and prevents vocal participants from dominating the session. Enforce the time limits strictly. If the group has fewer or more than six people, adjust the format (e.g., 4-4-5: 4 people, 4 ideas, 5 minutes). Encourage participants to build on previous ideas, not just add random ones. The quality of ideas may dip in the middle rounds as novelty decreases. That's normal. Some of the best ideas come from combining elements across different rounds. This works well for product feature ideation or solving specific design challenges. Follow up with dot voting to identify the top concepts.
Setup (3 minutes): Form a group of six participants. Provide each person with a worksheet (grid with 6 rows and 3 columns). Review the challenge or 'How Might We' (HMW) question. Explain the process: write three ideas, pass the sheet, and build on the previous ideas. Emphasize the need for silence during all rounds.
Round 1: Original Ideas (5 minutes): Each person generates three original ideas. Sketch and/or write these ideas in the three columns on their worksheet. Work silently and independently. Keep ideas concise and clear for others to understand.
Rounds 2-6: Building Rounds (25 minutes total):
Round 2 (5 minutes): Pass the sheet to the person on the right.
Read the previous ideas.
Build on, combine, or vary each idea.
Add a new row with three evolved ideas.
Rounds 3-6 (4 minutes each): Repeat the passing and building process.
In each round, participants receive a sheet with more ideas.
Build progressively on the accumulated concepts.
The sheet returns to the original owner after six rounds.
Review (included in rounds): The original owner reviews all iterations. They see how their ideas have evolved. They identify the most promising concepts and combine the best elements from different iterations.
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Before you run the room, you read it. Steal from facilitators who've made every mistake, study the moves that worked, and stockpile exercises you can pull when the agenda goes sideways. Your reading list now is your toolkit later.
A workshop is a sequence of decisions you make before anyone walks in: who's there, what changes by the end, where the energy spikes and dips. Block out the time, name the moves, leave room for the room. Plan tight enough to start, loose enough to follow what actually happens.
The plan meets the room and the room wins. Your job is to read what's actually happening, not what you scripted, and steer with small, specific moves. Hold the timer. Surface the unsaid. Cut what's not landing.
The hour after the workshop is when the value either compounds or evaporates. Capture what surfaced, send the artifacts before momentum dies, and write down the one thing you'd do differently. Run enough sessions and the patterns become a craft.
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