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Overview

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Outcomes

Primary Deliverables:
  • Collection of diverse ideas and solutions
  • Identified patterns and themes
  • Prioritized list of actionable concepts
  • Clear next steps for further development
Secondary Benefits:
  • Enhanced team collaboration and creativity
  • Shared understanding of the problem space
  • Increased engagement and ownership
  • Documentation of the ideation process

Objectives

By the end of this exercise, participants will:
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Participants Required

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Materials Needed

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Facilitator Tips

Facilitation Guidelines:
  • Keep energy high with clear time boundaries
  • Encourage specific, actionable ideas
  • Use visual cues and timers
  • Maintain focus on the problem statement
Common Challenges:
  • Analysis paralysis: Push for quick ideation
  • Perfectionism: Emphasize quantity over quality
  • Groupthink: Encourage diverse perspectives
  • Off-topic ideas: Gently redirect to the focus area

Phase 1: Setup and Framing (5 minutes)

  • Clearly state the problem or challenge
  • Set ground rules for the exercise
  • Distribute materials to all participants
  • Ensure everyone understands the objective

Phase 2: Individual Ideation (15 minutes)

  • Silent individual brainstorming
  • Generate as many ideas as possible
  • Focus on quantity over quality
  • No discussion or evaluation during this phase
  • Use sticky notes or digital tools for capture

Phase 3: Sharing and Discussion (8 minutes)

  • Each participant shares their top ideas
  • Group similar ideas together
  • Clarify any confusing or unclear concepts
  • Build on others' ideas constructively

Phase 4: Synthesis and Next Steps (2 minutes)

  • Identify the most promising ideas
  • Note patterns and themes
  • Agree on immediate next actions
  • Document outcomes and decisions

Exercise Resources

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